A Short Journey Through Time - Tracing the Fascinating History of this Iconic NIXON Brand

When you think of NIXON, you probably think of high-quality watches with sleek designs. And sure, they’ve got plenty of those. But NIXON is much more than just a watch brand. It’s a lifestyle brand that has become synonymous with quality, design, and style.

The Early Years of NIXON

In 1997, two friends from Encinitas, California, had an idea to start a small watch company. Chad DiNenna and Andy Laats faced stiff competition from established watch brands, but they were determined to succeed. They focused on creating unique, high-quality watches that were both functional and stylish. Soon enough, they gained a following among surfers, skaters, and other action sports enthusiasts.

The NIXON brand got it name after its founder, Chad DiNenna's favourite surfer, Chad Nixon. Chad DiNenna, a Californian native and a passionate surfer himself, established the brand in 1997 with a mission to create watches that reflected the active lifestyle and spirit of the surfing community. Today, NIXON is a globally recognised brand that offers a wide range of watches, accessories, and apparel for both men and women.

Key Products and Milestones

One of NIXON’s most popular and well-known watches is the 51-30 Chrono. Introduced in 2006, it quickly became a favourite among surfers and other outdoor enthusiasts. It was designed to be water-resistant up to 300 meters, making it ideal for water sports. It also featured a chronograph function, which allowed users to track elapsed time with precision.

NIXON 51 - 30 Chronograph Watch for Men

But NIXON didn’t stop there. In 2007, they introduced the Rotolog, a departure from their traditional designs. The watch had a unique woodgrain finish and a distinctive design inspired by classic wooden toys of the 1970s. The Rotolog quickly became a cult favourite and helped establish NIXON as a brand willing to take risks and experiment with new designs.

NIXON Rotolog watch

NIXON has also developed a range of backpacks, bags, and other accessories. One of their most popular products in this category is the Landlock backpack, introduced in 2010. It’s a versatile backpack designed for outdoor use and features a waterproof roll-top closure and a spacious main compartment. It’s become a favorite among hikers, campers, and other outdoor enthusiasts.


Evolution of NIXON

Gold NIXON Sentry Stainless Steel Watch inspired by 3CPO

NIXON has continued to evolve and expand its product line over the years. They’ve collaborated with a range of artists, designers, and athletes to create unique and innovative products. In 2017, they teamed up with Star Wars to create a limited-edition collection of watches and accessories inspired by the iconic film franchise.

NIXON 51 - 30 Chrono Star Wars inspired watches

But NIXON is also committed to sustainability and environmental responsibility. They’ve introduced a range of eco-friendly materials and production methods, including recycled polyester, organic cotton, and water-based inks. NIXON has also partnered with a number of environmental organisations to promote conservation and sustainability.

In conclusion, NIXON’s history is a story of passion, perseverance, and innovation. They’ve come a long way since their early days as a small watch company in California. They’ve established themselves as a lifestyle brand that’s not afraid to take risks and experiment with new designs. And they’re committed to sustainability and environmental responsibility, which is more important now than ever before. So, the next time you’re in the market for a new watch or accessory, remember that NIXON is more than just a brand – it’s a way of life.

Take a look at our vast selection of NIXON watches and accessories here!

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